International Marketing Plan for Sephora Essay Example | Topics and Well Written Essays - 1000 words

International Marketing Plan for Sephora - Essay ExampleAmong the cosmetics line, the fastest growing segment is wring cosmetics (Nail enamels and lipsticks). Lakme, a local brand, Tips & Toes, and Revlon have the lead in this segment.Sephoras sensitivity to the needs and requirements of their customers is an asset in their penetration in India. Since market penetration levels of international cosmetics brands in India are low, Sephora should sell local brands, much(prenominal) as Lakme, the highest selling local brand, in their retail outlets. They could also partner with local product engenderrs to produce cosmetics with local brands such as what Hindustani Lever did to the Lakme brand, by owning the cosmetics production plant of the Tata Group of Companies.Since Indians soft consider Western women as their model for beauty Sephora should introduce products that will accomplish this beautification dreams. They should include in their product line skin and teething whitening pr oducts that will make Indian skin and teeth similar to occidental women.In terms of their service, they have to capitalize on the enhancement of Indians education and friendship on cosmetics. Since to the highest degree of their probable customers belong to the middle class, they should aim to adjust their product packaging and gauge to cater this growing market. Indias economy is currently booming at a considerable level. And most of its population is inexperienced in using cosmetics, which make education and training important to them.Other cosmetics hulk had already entered India. However, most of them produce heterogeneous products. Amway, a major cosmetics player in India, offers a panoptic array of products such as health and nutrition products. Avon also produces apparel, Hindustani Lever, a subsidiary of Unilever, is more of a producer of household commodities than a cosmetic producer. Sephoras focus on the cosmetics market is angiotensin-converting enzyme of their st rengths in India market.Their specialization on cosmetics makes them