Wednesday, July 31, 2019

Biography †Aryabhata, the Indian mathematician Essay

Aryabhata (476 CE – 550 CE) was the first Hindu mathematician and astronomers from India. He wrote couple of treatise about mathematics and astronomy. Some of them were lost. His most famous works Aryabhatiya completed in 499 CE and the Arya-Siddhanta. Aryabhatiya consists of 108 verses, in which Aryabhata wrote about the mathematics and astronomy at the age of 23 in 499 CE. He was born in India at Asmaka or Kusumapura in 476 CE. There is no clear evidence of the place of birth (Indian Streams Research General, September 2012). Aryabhata studied in Kusumapura and stayed there for some time. The evidences from Hindu, Buddhist tradition, and Bhaskara I (629 CE) recognize Kusumapura as Pataliputra, currently known as Patna. Aryabhata was the head of an institution at Kusumapura. The University of Nalanda was in Pataliputra at the time. This university had an astronomical observatory that forces the belief that Aryabhata was the head of the Nalanda University. Aryabhata set up an observatory at the Sun temple in Taregana, Bihar (Aryabhata – Indian Mathematician). Aryabhatiya deals with mathematics and astronomy. That consists of an introduction containing astronomical tables and Aryabhata’s system of phonemic number notation. This work consists of three sections: Ganita (means mathematics), Kala-kriya (means Time calculations), and Gola (means Sphere). Ganita covers decimal number system, algorithms for square and cubic roots, geometric measurements, the algorithm for Pi, tables of sines using Pythagorean Theorem, quadratic equations, proportions, and the solution of linear equations. This discusses the Aryabhata’s method to solve the mathematical problem, Kuttaka (means pulverizer) also known as Aryabhata’s algorithm. This algorithm suggests breaking a problem in smaller fractions. Kala-kriya speaks about astronomy. It is about treating planetary motion and include the definition of various units for time, eccentric, epicyclic planetary motion modes, longitude, and latitude. Gola discusses the plane trigonometry to spherical geometry. It also has prediction of solar and lunar eclipses and explicit statement about westward motion of stars because of the  spherical rotation of the Earth about its axis (Indian Streams Research General, September 2012). The Arya-siddhanta was the work on astronomical computations. Surya Siddhanta was the base of this work and considered the start of the day at the midnight, as opposed to sunrise according to Aryabhatiya. It also contained a description of several astronomical instruments: the gnomon (shanku-yantra), a shadow instrument (chhAyA-yantra), possibly angle-measuring devices, semicircular, and circular (dhanur-yantra/chakra-yantra), a cylindrical stick yasti-yantra, an umbrella-shaped device called the chhatra-yantra, and water clocks of at least two types, bow-shaped and cylindrical. Bakhshali Manuscript discussed the place-value system first in the 3rd century. Georges Ifrah, the mathematician from France, acknowledged that awareness of zero by Aryabhata in place-value system because of a place holder for the powers of 10 with null coefficients. Instead of using Brahmi numerals Aryabhata continued the tradition from Vedic times by using letters of the alphabet for denoting numbers, expressing quantities, such as the table of sines in a mnemonic form (Indian Streams Research General, September 2012). The Surya Siddhanta laid foundational rules to determine the true motions of the luminaries and introduced the sine, cosine trigonometric functions. Aryabhata devised the formulae for calculating the area of triangle and circle. He also devised the same for pyramid and sphere. Formulae for triangle and circle were correct. Most historians claimed that formulae for sphere and pyramid were incorrect. He created a table of sines and versine with formula sin (n+1) x – sin nx = sin (n-1) x – (1/225) sin nx versin= 1 – cosine Aryabhata’s definition of jya (sine), kojya (cosine), urkrama-jya (versine), and otkram-jya (inverse sine) influence the trigonometry (Indian Streams Research General, September 2012). Aryabhata concluded that the approximation for pi ([pic]) is irrational. In Ganitapada he gave the formula for the ratio of circumference to the diameter as ((4 + 100) Ãâ€" 8 + 62000)/20000 = 62832/20000 = 3.1416, which is accurate to five significant figures (Aryabhata – Indian Mathematician). The speculation was that Aryabhata used ‘Ä sanna’ (means approaching), to mean that not only is this approximation but also that the value is irrational. This shows quite a sophisticated insight from him because Lambert proved the irrationality of pi in Europe only in 1761. Bhaskara’s commentary on Aryabhatiya discusses the topic known as Diophantine equations, e.g., integer solutions to the equations that have the form ax+by = c. That formula to find value of N stated as N = 8x+5 = 9y+4 = 7z+1. It turns out that the smallest value for N is 85. Vedic text Sulba Sutras discussed these notoriously difficult diophantine equations. Aryabhata provided rules of algebra in the Aryabhatia and those are as follows: and  13 + 23 +†¦+n3= (1+2+†¦+n) 2 In some texts, Aryabhata seems to ascribe the apparent motions of the heavens to the Earth’s rotation. He believed that the planet’s orbits as elliptical rather than circular. Aryabhata correctly insisted that the earth rotates about its axis daily and that the apparent movement of the stars is a relative motion caused by the rotation of the earth, contrary to the then-prevailing view in other parts of the world that the sky rotated. The first chapter of the Aryabhatiya indicated this, where he gives the number of rotations of the earth in a yuga, and made more explicit in his gola chapter (A He used analogy of movement of boat going forward. During this movement person feels an unmoving object going in opposite direction than the boat. With this analogy he discussed the appearance of unmoving stars going uniformly westward. The cause of rising and setting is that the sphere of the stars together with the planets apparently turns due west at the equator, constantly push ed by the cosmic wind. Aryabhata described a geocentric model of the solar system, in which he mentioned that the Sun and Moon in turn revolve around the Earth. He calculated the positions and periods of the planets with respect to uniformly moving points. He stated that speed at which Mercury, Venus, and Sun move around the Earth is identical and is different from the specific speed of Mars, Jupiter, and Saturn. He represented each planet’s motion through the zodiac. Most historians of astronomy expressed that this two-epicycle model reflects elements of pre-Ptolemaic Greek astronomy. Historians saw another element in Aryabhata’s model, the Å›Ä «ghrocca, the basic planetary period in relation to the Sun as a sign of an underlying heliocentric model. He explained  solar and lunar eclipses. He stated that the Moon and planets shine by reflected sunlight and explained eclipses in terms of shadows cast by and falling on Earth. His theory explained the lunar eclipse occurs when the moon ent ers into the Earth’s shadow and discussed the length the size and extent of the Earth’s shadow. He provided the computation and the size of the eclipsed part during an eclipse. Later Indian astronomers improved on the calculations, but Aryabhata’s methods provided the core. Aryabhata calculated the sidereal rotation as 23 hours, 56 minutes, and 4.1 seconds; the modern value is 23:56:4.091. Similarly, his value for the length of the sidereal year at 365 days, six hours, 12 minutes, and 30 seconds is an error of three minutes and 20 seconds over the length of a year (Indian Streams Research General, September 2012). Aryabhata’s work influenced the Indian astronomical tradition and several neighboring cultures through translations. His work as translated in Arabic during the Islamic Golden Age (c. 820 CE). Al-Khwarizmi cited some of his results and in the 10th century Al-Biruni stated that Aryabhata’s followers believed that the Earth rotated on its axis. Aryabhata’s astronomical calculation methods were also very influential. Islamic world widely used the trigonometric tables to compute many Arabic astronomical tables (zijes). Calendric calculations devised by Aryabhata and his followers contributed the practical purposes of fixing the Panchangam (the Hindu calendar). Other cultures used this for forming the calendar systems. India honored Aryabhata by naming India’s first satellite as Aryabhata. An Institute for conducting research in astronomy, astrophysics, and atmospheric sciences is the Aryabhatta Research Institute of Observational Sciences (ARIOS) near Nainital, India. Indian authorities named the inter-school math competition as ‘Aryabhata Maths Competition’, as is Bacillus Aryabhata, a species of bacteria discovered by ISRO scientists in 2009. References Indian Streams Research General: Avhale, P. S; Waghmare, R. V.; Kolhe, S. B. Indian Streams Research Journal. Sep2012, Vol. 2 Issue 8, Special section p1-5. 5p. Retrieved from https://ehis.ebscohost.com/eds/detail?vid=2&hid=117&sid=d84c9078-6d85-4131-9209-e44cdb4cba58%40sessionmgr110&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=a9h&AN=82351338

Tuesday, July 30, 2019

Lord of the Flies: William Golding

William Golding once said that, â€Å"the shape of a society must depend on the ethical nature of the individual and not on any political system however apparently logical or respectable† (186). He believes that problems with society can be traced â€Å"back to the defects of human nature† (186). In Lord of the Flies, Golding uses two boys from the traditionally socially rigid country of England to illustrate the idea that, if left unchecked, the animalistic nature that resides deep within the hearts of human beings will overcome society’s rules and mores.The characters in the novel are left to their own devices on an uninhabited island and must form their own political system. The true ethical nature of the boys, representative of humans in general, becomes more noticeable as time passes. Ralph is the example of civilization and democracy while Jack is the epitome of savagery and animal behavior. The novel opens with a scene of two young boys on an island after a plane crash in the sea. These boys, Ralph and Piggy, make their way across the isolated island and find a small pool of warm water near a large, pink granite rock.After they find a conch, Ralph blows into it; the noise draws boys from all over the island who are also victims of the plane crash. The major characters include Jack, the leader of the choir, as well as Sam, Eric, Simon and Roger. After an initial meeting, the boys decide that their group should have a leader, although this is more of a game than a means of organization: â€Å"This toy of voting was almost as pleasing as the conch† (22). The conch and the system of voting are both remnants of the English society the boys inhabited.Ralph defeats Jack after a vote, but Ralph places the choir, under the supervision of Jack, in charge of hunting. It is obvious throughout the novel, however, that this token position does not satisfy Jack and that he wants to become chief. Initially, however, Jack says that â€Å"[he] agree[s] with Ralph. Almost immediately, the leadership is beset by a small boy who claims to have seen a nightmarish Beast. Ralph begins by assuring him that such a Beast does not exist, but the young boy insists that the Beast is real and demands o know when it will return. Jack interrupts Ralph to tell the boy, â€Å"There isn’t a snake thing . . . but if there was a snake we’d hunt and kill it. We’re going to hunt . . . and we’ll look for the snake too – â€Å"(36). Ralph is â€Å"annoyed and . . . defeated† (37) by Jack’s usurpation of his authority and is at a loss as to how to deal with it. For the moment, the group of boys waits for the pendulum of authority to swing one way or another. It happens to swing in Ralph’s favor as he assures the boys that they will be rescued.They believe his claim, â€Å"unbacked by any proof but the weight of Ralph’s new authority† (37), and he finds that the assembly â₠¬Å"liked and now respected him† (37). Jack, however, merely smirks and claps half-heartedly. One of the most poignant examples of the remnants of civilization occurs when a boy named Roger begins to throw rocks at a small child named Henry building sand castles. He throws stones, but purposely misses, because, â€Å"there was a space round Henry, perhaps 6 yards in diameter, in which he dare not throw. Here, invisible yet strong, was the taboo of the old life† (56).Even after his long time away from adults, he is still socially conditioned to avoid harming others. However, this civilization was declining rapidly: â€Å"Roger’s arm was conditioned by a civilization that†¦ was in ruins† (56). The decline of civilization's hold is unnoticed by Ralph; he becomes fixated on the fire that is built to attract the attention of any nearby ships or planes. Encouraged by Piggy, Ralph feels that â€Å"the fire is the main thing† (102) and insists that a si gnal fire be kept up at all times. Ralph focuses on a return to civilization and normality.Jack, however, focuses on living by instinct – hunting pigs becomes his obsession. He has a bloodlust: â€Å"He tried to convey the compulsion to track down and kill that was swallowing him up† (51). He is more than content to live on the island, without civilization; he is happy to do so. The two boys differ on the issue of government, as well. Ralph insists on a democracy and allows the group to vote on certain issues. All boys are allowed to speak at meetings if they have a mind to do so; a conch found at the beginning of the novel is held by a boy when he wishes to address the group.This is perhaps one of the strongest remnants of his time in civilized England: the belief that all people deserve representation, regardless of their abilities. Jack, however, adopts more of a dictator like attitude, as illustrated when he says to Ralph, â€Å"It’s time some people knew t hey’ve got to keep quiet and leave deciding things to the rest of us† (102). He symbolizes the idea that the strong survive, so the strongest must govern. Ralph and Jack have a sort of mutual respect for each other, but they are very different and do not know exactly what to do with one another. They walked along, two continents of experience and feeling, unable to communicate†¦ They looked at each other, baffled, in love and hate† (55). Jack is jealous of Ralph’s position as chief, however, and after a long meeting during which Ralph set forth new rules for the group, Jack leaves and starts his own tribe. Because Jack and his elite circle of friends have the ability to hunt and get meat, many of the boys join his tribe. Only Sam, Eric, Simon, Piggy and Ralph remain in the civilized group on the beach. After most of the boys join Jack’s â€Å"tribe,† hunting becomes the primary focus for that group.They spend much of their time hunting an d this provides excitement and entertainment for the boys: â€Å"[T]he sow staggered her way ahead of the, bleeding and mad, and the hunters followed, wedded to her in lust, excited by the long chase and the dropped blood† (135). After this killing, Jack orders Roger to â€Å"[s]harpen a stick on both ends† (136), then proceeds to thrust one end of the stick into the ground. On the other end, he shoves the head of the pig and says, â€Å"This head is for the beast. It’s a gift† (137). This grotesque act provides the explanation for the Beast when a boy named Simon finds a pig’s head on a stick in the forest.Simon has a sort of psychotic episode where the pig’s head – who is referred to as â€Å"the Lord of the Flies† (138) – speaks to him. The Lord of the Flies says, I’m the Beast. Fancy thinking the Beast was something you could hunt and kill! You knew, didn’t you? I’m part of you? Close, close, clo se! I’m the reason why it’s no go? Why things are the way they are? We are going to have fun on this island! (143-144) The Beast is not some animal that disappeared in the morning, turning â€Å"into them things like ropes in the trees† (36). Rather, the Beast is the animal nature within all humans, simply waiting for a chance to escape.This animalistic behavior is not limited to the gratuitously bloody and almost ritualistic killings of the pigs. After Simon â€Å"listens† to the Lord of the Flies, he places the head of the slaughtered sow onto his head. The demented child knows that he is doing something abnormal: â€Å"He knew that one of his times was coming on† (143). Simon continues to hear the voice of the Lord of the Flies as he covers his head with that of the dead pig. The voice gives a foreshadowing to the events that will soon follow when he tries to frighten the boy by saying, â€Å"We are going to have fun on this island. Understand? We are going to have fun on this island!So don’t try [the head] on, my poor misguided boy, or else†¦ Or else we shall do you? Do you. See? † (144) The boy collapses and wakes up after he gets a nosebleed: â€Å"With the running of the blood Simon’s fit passed into the weariness of sleep† (145). His fit, however, does not leave him without advice, because now he knows that the â€Å"beast was harmless and horrible; and the news must reach the others as soon as possible. † This last shred of hope for the humanity of the island, brought about by the psychotic episode of a young boy, never reaches the boys. By this time, Ralph and Piggy venture to Jack’s tribe to enjoy some meat.A small argument between Ralph and Jack ensues and Jack decides to have the tribe do their â€Å"dance† as a way to show his power and the fun that the boys in the tribe have. Roger plays a pig and other boys pretend to attack him. A chant rises: â€Å"Kill the beast! Cut his throat! Spill his blood! † (152) Suddenly a voice cries out, â€Å"Him! Him! † (152) and Simon stumbles out of the forest, covered in pig’s blood as well as his own. He desperately tries to convey the meaning of the Beast to the boys assembled, â€Å"crying out something about a dead man on a hill,† but the boys descend upon him in murderous rapture.To those children, Simon is the beast: â€Å"The beast was on its knees in the center, its arms folded over its face. It was crying out against the abominable noise something about a body on the hill. † Delighted by the prospect of destroying the Beast, â€Å"the crowd surged after it, poured down the rock, leapt on to the beast, screamed, struck, bit, tore. There were no words and no movement but the tearing of teeth and claws† (153). The boys on the island believe that they are killing the beast, when in reality, they are setting it free as they descend from the civilized heig hts of humans to the frightening, murderous behaviour of animals.Even this episode of violence is merely a glance into the darkness in the hearts of the boys. Simon's death could be looked upon as a momentary lapse in judgment, brought about by the fear of the boys. When Ralph suggests murder, Piggy insists that, â€Å"It was dark. There was that – that bloody dance. There was lightning and thunder and rain. We was scared! † (157) He later puts the blame on Simon by saying, â€Å"It was an accident†¦ Coming in the dark – he hadn’t no business crawling like that out of the dark. He was batty. He asked for it. It was an accident† (157).Later, however, the frightening truth about the complete loss of society’s restraints becomes apparent. Jack’s tribe decides that in order to cook their meat, they must have Piggy’s glasses so that they can start fires. A group raids Ralph’s tribe and the glasses are stolen. Piggy is hu rt and confused. He insists on going to Jack and telling him, [Y]ou’re stronger than I am and you haven’t got asthma†¦ You can see, I’m goin’ to say, and with both eyes. But I don’t ask for my glasses back, not as a favor†¦ Give me my glasses, I’m going to say – you got to! (171) Ralph replies with, â€Å"All right. I mean – you can try if you like. We’ll go with you. Ralph, Sam, Eric and Piggy, the remaining members of that particular tribe, then go to see Jack. When they get to Jack’s fort, they demand Piggy’s glasses back and insist that the much larger group of boys keep up a signal fire: â€Å"Your only hope is keeping a signal fire going as long as there’s light to see† (178).This comment is met with derision and laughter from the tribe and Jack commands his group of boys to grab Sam and Eric and tie them up. They do so, nervously at first, then with excitement and a sense of power. Ralph can no longer remain a diplomat; he yells at Jack, â€Å"You’re a beast and a swine and a bloody, bloody thief! (179) They begin to fight, but are interrupted by Piggy, who tries to sway the crowd towards civility. Roger, â€Å"with a sense of delirious abandonment† (180), pushes on a lever, releasing a large rock that the tribe had set up as a weapon. What follows is horrific: The rock struck Piggy a glancing blow from chin to knee; the conch exploded into a thousand white fragments and ceased to exist. Piggy, saying nothing, with no time for even a grunt, traveled through the air sideways from the rock, turning as he went†¦ Piggy fell forty feet and landed on his back across the square red rock in the sea.His head opened and stuff came out and turned red. Piggy’s arms and legs twitched a bit†¦ [t]hen the sea breathed again in a long, slow sigh†¦ and†¦ the body of Piggy was gone (181). Ralph is in shock and his â€Å"lips form ed a word but no sound came† (181). Jack takes this opportunity to cry â€Å"I’m chief! † and attack Ralph while he is off guard. He does this â€Å"[v]iciously, with full intent† (181) and Ralph flees for his life. Jack then allows to Roger to use force to convince Sam and Eric to join his tribe. Ralph hides for a while, but later that night, he goes back to the fort when he knows that Sam and Eric are on duty.Those boys are terrified of Jack and Roger and they insist that Ralph leave. First, however, they warn him that the tribe is â€Å"going to hunt† him tomorrow and that they would â€Å"throw [their] spears like at a pig† (188-189). As a last warning, he is told that â€Å"Roger sharpened a stick at both ends† (190). This indicates that Jack’s plans are no idle threat; he and Roger plan to kill Ralph, then put his head onto a stick and drive the stick into the ground as a sacrifice to the Beast. Horrific as this may seem, perhaps this is the best sacrifice possible, because the Beast is the inhumanity in all people and the loss of civilization.The murder of Ralph would serve as the ultimate concession to murderous desires and blood lust, for such an event would indicate a total abandonment of society’s mores. The hunt begins and soon Ralph’s hiding place in a nearly impenetrable thicket. Even Ralph is shown to have descended into animalism as he considers what he would do in the event that a boy finds him: â€Å"He felt the point of his spear with his thumb and grinned without amusement. Whoever tried that would be stuck, squealing like a pig† (193). His safe area is destroyed, however, when the tribe sets fire to the thicket and Ralph is forced to flee.A chase ensues and Ralph runs onto the beach, falls, and staggers to his feet. Standing before him is a British naval officer, who seems to think that the boys have been playing a game. In an amused fashion, he asks Ralph how many boys have died and the child responds with, â€Å"Only two. And they’ve gone. † The naval officer is astonished and turns away for a moment. The group of boys begins to sob and Ralph is the loudest of these: And in the middle of them, with filthy body, matted hair, and unwiped nose, Ralph wept for the end of innocence, the darkness of a man’s heart, and the fall through the air of a true, wise friend called Piggy. 202) In the end, a rescue by an English adult is all the saves that boys from the ultimate fall from society’s grace: the planned murder of an innocent. The idea is clear throughout the novel, however, that the social conditioning impressed upon the boys decreases in influence as time passes with no reminder from a true figure of authority. William Golding proves through his novel that the animalistic nature in all humans is reigned in only by the rigid constraint of civilization.

Monday, July 29, 2019

Plesae read the atricle and answer Assignment Example | Topics and Well Written Essays - 250 words

Plesae read the atricle and answer - Assignment Example Subsequently, the author details how during the post war years different actors helped to re-define the shrines in terms of pre-Imperial power and greatness of Japanese tradition. Likewise the article details the historical meanings and religious connotations that the shrine has had on various groups throughout Japanese history to include: Buddhist monks, Yamato dynasty, Imperial Japan, and Post-World War II Japanese culture and society. In a sense, by analyzing the way that this shrine has had such a profound effect on the determination of the society and the different factions within it, the author is able to emphasize how locations and images have a profound effect on the identify of given groups and how they in turn relate to the rest of the world around them. The greater understanding that the reader is about to walk away from this piece with is that humanity ascribes its own unique values and belief systems to historic relics or shrines that exist in contemporary society. This truism is especially helpful in understanding how religious movements and radical political movements are able to gain such a great deal of influence and form a clear (albeit oftentimes patently false) connection to some point in history. Naturally one immediately recalls the Nazi’s attempts to bend history and various shrines to their own distinct interpretation of

Sunday, July 28, 2019

Assignment 3 Essay Example | Topics and Well Written Essays - 1500 words - 1

Assignment 3 - Essay Example This report, therefore, gives an outline of the practices and principles related to health disaster. It is aimed at helping those individuals interested in understanding health disaster in an organization. It provides a base from where education and further studies can be developed (Norton, et al, 2011) The report is structured into five major sections. The first section provides a findings summary for identified manual task of non-compliant hazardous. It explains why the task is found as being non- compliant with the use of evidenced information. It demonstrates area of research through including guidance materials, relevant legislation and specified section. The second section deals with proactive strategies. It describes strategies that lead to future achievement of compliance. It also provides evidenced based details that support and explain the plan and shows how compliance would be arrived at compliance with related legislation through regulations, use of acts, standards, or practice codes. Third section, deals with performance indicators. It illustrates two indicators of performance used in measuring the satisfaction of proactive strategies. Section four is the legislative summary table. The table provides a summary of details with other related guidance materials and health legislation and occupational safety that are important during research of manual tasks that are hazardous. It also provides at least two local, two international and two national resources. The last section is the conclusion. It summarizes the entire report. A manual task that is hazardous is defined as a task which necessitates an individual to lower, carry, pull, push or move, restrain or hold any individual, thing or animal involved in the below mentioned: sudden or high force, sustained or repetitive force, repetitive movement, vibration exposure, awkward or sustained posture. The factors mentioned above can lead to direct stress or injury of the

Saturday, July 27, 2019

Organizations and Management Research Paper Example | Topics and Well Written Essays - 2000 words

Organizations and Management - Research Paper Example In addition to the basic four functions of management, managers strategize and control the activities within the organization. Each category of skills enables management in an organization to perform its primary function of ensuring internal activities are in alignment with the groups’ goals. The organizational goals targeted by the shareholders for the organization are the objectives management must design the work flow to accomplish. Management has the responsibility of ensuring the organizational goals are met and the directives of the executive leaders are executed. Management uses the organizational goals to design the work flow and identifies the skill sets needed to perform the tasks to accomplish the goals. Decision-making involves developing strategies that will achieve the group’s goals. Management has the responsibility of overseeing the internal systems and ensuring the processes within the various work units are in alignment with the organizational objectiv es. Planning coordinates the functions within the various departments and distributes resources effectively to produce the goods and services of the organization. As a function management organizes and coordinates the organization’s material, equipment, employees, schedules, and uses authority to ensure the activities within the internal environment are in alignment with the organizational goals. In the process of planning and organizing management recruits employees. Staffing or human resource management includes selection of workers, developing ongoing training programs, establishing, and maintaining an internal culture of cohesion in which the efforts and activity within the organization accomplish the group’s goals. Managers have the task of overseeing and controlling an operation’s processes to fulfill the organization’s strategic plans and goals. Whereas, leaders formulate or chart the direction in which an organization travels to reach specific goa ls, managers work to ensure the goals materialize using the resources available. Distinctly different, yet overlapping and dependent on the other, managers and leaders each have the responsibility of directing, guiding people, and implementing plans in efforts to accomplish strategic targets. 2. Explain the importance of history and theory to management, and highlight the pioneers of management theory: The study of the science of management is relatively young, however management has existed from ancient times The societal transition from that of an agrarian society to an industrialized one helped to create the need for knowledge of how to manage people in factory settings. Management theory evolved as a result of workers moving from farm communities into cities and working in offices and manufacturing plants. The ability to effectively coordinate workers’ efforts and efficiently use machinery was essential in keeping up with social change, progress, and consumers’ dem ands for products and services. The gradual development of systems of work has been one of the most significant factors that have prompted the need to understand the internal relationships within the organizational culture. The First Industrial Revolution (1712-1830) gave birth to the inventions of the steam engine, spinning jenny, and improvements to the machinery in general. Because of the steamboat and

Small Scale Industries Essay Example | Topics and Well Written Essays - 2500 words

Small Scale Industries - Essay Example As an example consider the case of Jordan. The strength of SSI in Jordan was 84% of the total established industries during the period of 1990-1998 which escalated to almost 90% of the total industries during the period of1999-2006 (Hachure cited in Lozi, 2008).Contrary to this , the Mexican experience shows that only 70.000 projects go to the second year from 200,000 started annually. (Bencivenga, V. Bruce, S. and Starr, R. 1995). Different countries have different ceiling of labor size for an industry to be labeled as small scale. For e. g. 15 workers in Iraq and Ghana, while Egypt, Belgium and Denmark have raised the ceiling for labor not exceeding 50 workers. In contrast , countries such as France and Italy adopted the criterion of 500 workers to distinguish between small-scale and other industries But in Japan and in the United States the total number of workers working in small scale industries was set at 300 in Japan and 1000 workers in the United States(Subramanian 1995). The globally important sector has not been free from dilemma and troubles in the post-reforms period; whether it is lack of infrastructure, technology or is of credit crunch. The present research is an attempt to analyze national policy decisions and industry initiatives affecting the sector, particularly in the developing nations where these industry have considerable economic importance.. 2. Literature Review 2.1 Pre-liberalization factors affecting SSI In the developing countries, Small scale Industries (SSI) have been pioneer in generating employment. These have greater advantage compared to the large enterprises in manufacturing especially in items that involve a larger share of value added from labor. The SSIs employ not only skilled but semiskilled and even unskilled labor. Manufacturing sector has better prospects in the trade particularly if the product is competitive, durable and upto the standards (Morris and Basant, 2006)). The SSIs were contributing to GDP considerably prior to liberalization also (Table -1) (World Bank, 1986). Morris and Basant (2006) have critically analyzed some of the areas that have affected growth of SSI in India. These are: The researchers have found policies based on reservations, duty concessions, directed credit, and government regulation, controls, and extension and such short sighted policies began initially for SSI; the macro- economy favoring policies such as monetary, fiscal, infrastructure and development oriented remained inadequately addressed. The non-affordability of infrastructure by SSIs is a deterrent to their expansion and survival in this liberalization period. SSIs have capacity to grow upward provided given impetus Table -1. The Japanese experiment has shown the way as to how the traditional industries, producing a wide variety of consumer products, could evolve into small and medium enterprises (SMEs) when these are able to renew technology and do not have financial crunch. India, of all the developing nations, was at greatest advantage to cash on falling tariffs under General Agreement on Tariffs and Trade (GATT) in textile and many light engineering, handicraft and other manufacturing units.

Friday, July 26, 2019

Applying Learning Theories Essay Example | Topics and Well Written Essays - 1500 words

Applying Learning Theories - Essay Example The Behavioral Theory or behaviorism stresses on the learning of facts and skills as stated by the authorities. For example, school board and the teachers. Behaviorist believes the environment is a great influencing factor in the process of learning. The theory of behavioral learning also contends that contiguity and reinforcement, whether positive or negative, are essential to the learning process. Characteristics Behavior, which is positively reinforced, will occur again; discontinuous reinforcement is particularly successful. Information must be presented in small proportions so that responses can be reinforced ("shaping") Reinforcements arouse similar stimuli ("stimulus generalization") producing secondary conditioning. Principles Practice takes in the form of question (stimulus) - answer (response) frames which expose the student to the subject in gradual steps The learner must make a response for every frame and receive immediate feedback There is a gradual introduction of diff icult questions to get positive response and thus leading to positive reinforcement. The good responses must be followed with the positive reinforces such as verbal praise, good grades etc. 2 B.F.Skinner’s Behaviorist theory works on the similar grounds of conditioning theory as proposed by Pavlov and Watson. They observed that the formation of behavior is essentially related to the external environment .Pavlov established the classical conditioning paradigm. Watson studied overt behavior and concentrated on the conditioning of emotions. Skinner model of behavior is based on observation, he studied environment control on the behavior and explained operant behavior rather than respondent behavior played greater role in life. An Operant conditioning can become a means for behavior modification. â€Å"When a particular Stimulus-Response (S-R) pattern is reinforced (rewarded), the individual is conditioned to respond. The distinctive characteristic of operant conditioning relati ve to previous forms of behaviorism is that the organism can emit responses instead of only eliciting response due to an external stimulus.† (B.F Skinner) Reinforcement is main constituent in the Skinners S-R Theory and a rein forcer is anything that strengthens a response. Good grades, a verbal praise, feeling of accomplishment are all positive rein forcers. There are negative rein forcers that refer to adverse stimulus or response. A great deal of attention is given to schedules of reinforcement and their effects on establishing and maintaining behavior. Behaviorist theory and Instruction Design The Behaviorist theory is involved in the following. Behavioral objectives movement; the teaching machine phase; the programmed instruction movement; individualized instructional approaches, computer-assisted learning and the systems approach to instruction. Based on operant conditioning Skinner's teaching machine required the learner to complete or answer a question and then receive feedback on the correctness of the response. Skinner demonstrated his machine in 1954.Programmed instructions concentrated on the hardware than on the course development. Individualized instructions are used in reading science, math .Computer assisted learning is much a drill, and practice controlled by program me developer rather by the learner. The system approach is employed in the language laboratories, teaching machines, multimedia presentations etc. Most systems approaches are similar to computer flow charts

Thursday, July 25, 2019

The Prime Minister Debate Essay Example | Topics and Well Written Essays - 1000 words - 2

The Prime Minister Debate - Essay Example Strengths - The prime source of strength for the prime minister in United Kingdom is loyalty to the ruling party. An example of such strength is evident in the 1880’s scandal where a party collapsed because of a disloyal government. If the party could continue being disloyal, then, the present British governance could not be in existence (Ashford, 1981, pg. 124-125). He also has a direct authority over his cabinet, and he has the power to choose cabinet ministers that are loyal to the government. The prime minister has authority to dissolve parliament and call for another general election. On the other hand, being the leader of the ruling party, the prime minister can decide the items to appear on government daily schedule. This is significant because the cabinet prioritize only on the items within the schedule. For this reason, it becomes extremely easy for the minister to deal with ministers that are disobedient to the agenda. In essence, the prime ministers oversee all the government activities, including the executive performances, legislative actions and judicial activities. In addition, the constitution permits the prime minister to retain his position without any restrictions, as long as he gets majority votes from the parliament (Coxall & Lynton, 1994, pg. 145-147). Weaknesses- The parliament elects the prime minister, and the largest political party elects him after the general elections. The prime minister is replaceable whenever the parliaments feel that necessity of removing him from office. Also, with the prime minister heading most of the government activities, the government feels insecure. In addition, prime minister may not have a lot of influence like the president, and. this makes the government lag behind in terms of development. The prime ministers post is ceremonial, and he does not hold permanent political authority. The parliament serves United Kingdom, but not England alone and the government uses common law in

Wednesday, July 24, 2019

Consumer behavior Essay Example | Topics and Well Written Essays - 3000 words

Consumer behavior - Essay Example Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning, attitudes, personality, age and lifestyle. Since consumers are the focus of marketers, hence consumer behavioural theories form the basis of marketing. It is important to understand what might influence a consumer to buy a certain product and what might hinder him from the same. This involves an understanding of his feeling about a product or brand and the impact laid by his personal and professional surroundings. This understanding will help in formulating the appropriate marketing theory. The identification of target consumers before offering a particular product is important. For instance, an individual from lower income stratum would not be eager to buy an expensive luxury item. In fact such people from lower economic backdrop would be little interested in buying health supplements like Kellogg’s K and rather concentrate on pr oducts essential for daily survival like fruits, vegetables and pulses. Likewise, age group, geographical location, lifestyle and social status of consumers would also be taken into account by marketers. Consumers are also driven by needs which are not satisfied. This acts as their motivation. Motives comprise energy from within oneself which directs an individual towards satisfying his need or to fulfil his objectives (Solomon, 2010). The paper will essentially highlight this aspect of consumer behaviour and show how it is related to marketing. Different models demonstrate various stages and reflect the factor of motivation along with the other aspects which act towards helping a consumer make his purchase decision. Relation between Consumer behaviour theory and Marketing – emphasis on Motivation The first stage of purchasing decision is problem recognition. At this stage a consumer identifies the difference between the current and the desired condition. When there is a gap, the need is identified and in order to meet this unmet need a motivation is generated. At this stage the marketers might help the consumer recognize the problem. The second stage is information search where the consumer begins to search their surroundings for possible clues and the available options. The means of search include personal experience and know-how, associates and friends, websites, advertisements and print media. After researching, the consumers would assess the available alternatives or options on the basis of pros and cons. To make product choice normally external factors like group culture might influence but the criteria might be summarized as heuristics or rules of thumb (brand loyalty, country of origin and personal liking are some examples). Purchase may differ from the decision taken owing to the time lapse and finally after purchase the evaluation of his satisfaction (buyer’s remorse) is important too (Blythe, 2008). This is the last stage of the buying process and this might be dealt with by warranties or after sales interaction with the consumers in order to influence future product or brand loyalty. So it is the motivation which initiates the purchasing process and the last stage in turn motivates future purchase decisions. Let us begin with a general model of consumer behaviour: (Blythe, 2008, p.7) Now, one may study consumer behaviour with respect to the seven Ps of marketing. This relation might be explained as follows: Product: the product

Tuesday, July 23, 2019

Romantic and Neoclassic artwork Essay Example | Topics and Well Written Essays - 250 words

Romantic and Neoclassic artwork - Essay Example While neoclassical artwork mainly focused on the Roman history with the elevation of Roman heroes and emphasis on rules and order, romantic artwork on the other hand arose during the age of passion gave the perception of being a reaction to the classical and the Neoclassical artwork which were contemplative in nature (Litvak 35). While neoclassical artwork was mainly identified from their classical themes with the use of archaeological settings and the use of classical costumes, romantic artwork was mainly identified by their bold and dramatic paintings with the main themes being on heroism, exoticism, individualism and increased nationalism. Consequently, it was evident that while neoclassical art was all about logic, reason and attempted objectivity, romantic art could be more associated with intuition, imagination and emotion, and mostly accepted subjectivity. And while romantic art bold and dramatic art characterized romantic art, neoclassical art was mainly characterized with po rtraits and paintings without

Monday, July 22, 2019

Automated Library Management System Essay Example for Free

Automated Library Management System Essay The intuition for this system was the observations done in the libraries which had the old card and paper system. By considering the students’ opinions regarding the difficulties they face in order to search a book from their respective institutions libraries, as it takes plenty of time to do so. Also for the librarians, as it takes them a lot of time to properly manage the books, along with their details. So there was a system required which could replace the old paper and card system and could ease the students or anyone who wants to search for a book from their nearby library. Most importantly a database, that would be ideal for a library upgrading from a card or paper system where they have a card for each piece of book, a database that would also benefit a library where all students’ records are still on a paper basis. With this Library Management System, librarians will be able to monitor and manage library’s inventory more efficiently and will be able to perform all of the main library operations. Keywords_ _ Automated, ISBN, LINUX, Microsoft Visual Studio, OS and SDLC. Introduction The library is one of the oldest types of institutions in our society. It is in the midst of rapid change in recent times. The changes reflect those going on in other institutions and also in the society as a whole. Hence, they must move beyond their traditional role as custodians of books and integrate new methods of storage and transmission of information into an already existing structure. Modern libraries, have already adapted to this change, but countries like Pakistan, many of its great educational institutions still have old paper-card system 1|Page in their libraries. This automated system is designed in order to facilitate all those libraries with the old systems. Hopefully with all of the changes, it would make the libraries run much more smoothly. With less time spent filling out paperwork, more time can be devoted to serving the customers and maintaining the potentially vast amount of books held in the library. The next sections of the paper include; Literature review, Methodology and Conclusion. An Automated Library Management System; Eradicating the Old Styled Libraries Literature Review Library automation may be defined as the application of automatic and semi-automatic data processing machines (computers) to perform traditional library housekeeping activities such as acquisition, circulation, cataloguing and reference and serial control. Finally, library automation is the process of performing all information operations/ activities in library with the help of computers and related information technologies. The history of library automation in the world is not an old one. It dates back to 1950s and 1960s in America and Europe. Malik in [5] states that, in Pakistan, library automation was introduced in 1980s and a number of libraries have been computerized in or after 1987. Dilroshan in [6] says that automating a library is only the first step. Keeping up with new trends in information and communication technology is also of paramount importance. If the libraries fail to meet these challenges successfully the tremendous investment that universities have made in their library collections and facilities will be seriously undermined. Salma et al in [3] has conducted comparative research study on the management of University of the Western Cape library, South Africa and Dhaka University library, Bangladesh. Salma et al in [3] suggests that the two studied libraries can improve service delivery if they vigorously promote fund raising activities, improve salaries and allowances of the library staff, and speed up and complete the highly advanced computerization of delivered services. Qutab et al in [1] explored the fact that only 52 of the thousands of universities, colleges, and 2|Page schools in Pakistan have their library pages on parent organizations websites, only one public library website was functional, and only eight special library web sites were uploaded, is proof of the lack of interest or awareness of the importance of web-based services in the country. Tiwari in [4] sees automation in nineties as an increasingly divergent issue, in terms of resources, skills and abilities. Over the past few years, library automation has undergone a dramatic shift in direction. Library automation began with in-house processing of traditional task and grew to include the use of computing and telecommunication tools. Now there is a library without walls which uses technology to expand services, resources and relationship between libraries and resources around the world. This virtual library is a reality. A world of digital information is just a keystroke away claims IBM digital library. The future of library automation system will include information kiosks, where people with no computer experience can access information easily. Information scientists will create human computer interfaces and library scientists will manage the resources. Haider et al in [2] explains that barriers to the effective implementation in the libraries of Pakistan are: systematic planning for automation, software and hardware collection, nonexistence of standards, financial limitations, uncertainty and most important lack of willing and competent human resources. In order to resolve the situation, we stress that special attention needs to be paid to: formulation of information policy; creation An Automated Library Management System; Eradicating the Old Styled Libraries of popular awareness with regard to technology in library operation; training and development of staff; organization of users educational program for students and teachers; and emphasis on comprehensive planning by individual library to automate the library operations. ? Design and Architecture Flow Chart: Methodology After the thorough analysis of the problems, designing of Library Management System was initiated. SDLC phases were used for the development of this system. Requirements Engineering We decided to create a database that can help organize a library by performing the main functionalities of the normal library. It would be ideal for a library upgrading from a card number. It would also benefit a library where all employee records are still on a paper basis as well including all hire paperwork. There will be main modules of searching, registering and reserving that will be covered in the database in order to accomplish the targeted goal. Fig. 1 depicts one of the modules’, Searching, requirements. The system does not include the functionality of renewing books. Fig. 2 Above given diagram is the main description of the system that after the successful login, both of the users; librarian and student will have their different interfaces for the searching purpose, different but having same functionality. After selecting the subject category, users will be able to search the respective book by its author name and its title, corresponding details will be displayed on the screens. Fig. 3 depicts the original working for it: Fig. 1 Fig. 3 3|Page An Automated Library Management System; Eradicating the Old Styled Libraries ? Implementation The designed system was then implemented in Microsoft Visual Studio. Other than searching, main modules of Updating Books and Students information and registration of students are displayed in Fig. 4 and Fig. 5. obtained after the Acceptance Testing, that the system was accepted widely by both of its user’s students and librarians and the results showed that they both found it very easy to use. 100% 80% 60% Students 40% 20% 0% Librarians Easy Moderate Difficult Fig. 6 Fig. 4 Fig. shows the results obtained after Automated Testing, the system designed is user friendly and is a desktop system; it will successfully run on any PC and Laptop, other than the ones with LINUX OS. 120% 100% 80% 60% 40% Acceptable Fig. 5 ? Testing After the successful formation of required and designed system, it went through different testing techniques. In Acceptance Testing readiness of system was checked wh ether it is acceptable by users or not, In Compatibility Testing performance of the system was tested in different working conditions and in Automated Testing it was checked whether it is well-matched with different OS or not. Fig. 6 shows the results 4|Page 20% Not Acceptable 0% PCs Laptops LINUX OS Fig. 7 Conclusion From the above discussion it is clear that Pakistan is on its way towards modernization of university libraries in all respect but still requires more efforts to quench the information thirst of their patrons. The system designed is beneficent An Automated Library Management System; Eradicating the Old Styled Libraries for all of those libraries, especially for university libraries which still have old paper-card system. This system will be a great initiative for all such libraries, which cannot afford high budget Automated Systems. With this low budget and easily used system, those libraries will be able to have an automated system which would be, for sure very advantageous for the users, either students or the librarians. The testing methods revealed that this system designed is user friendly and its users will be facing no such difficulties in order to operate it. Systematic utilization and categorization of this systems’ budget according to the needs of the respective libraries has also been kept as an important aspect for the achievement of betterment, which is the aim of the system. he University Western Cape Library and Dhaka University Library†. (PhD thesis), (2006). [4] Tiwari Aravind_ â€Å"Evaluation of electronic libraries. † New Delhi: APH Publishing Corporation, (2002). [5] Malik Khalid Mahmood_ â€Å"Status of library automation in Pakistan. † PLBXXVI (1), pp. 24-25, (1995). [6] Dilroshan, T. L. Chrishantha_ â€Å"Identification of problems faced by university libraries in the process of automation: with special reference to the libraries of Moratuwa and Colombo Universities. † Sri Lanka Journal of Librarianship and Information Management vol. 1, no. 2. pp 82, (1992). Acknowledgements We acknowledge to every person who gave us something to light our pathway for completion of our desired goal; we truly thank them for believing in us. References [1] Qutab, Saima ; Khalid Mehmood_ â€Å"Library web sites in Pakistan: an analysis of the content†. Emerald, Vol. 43 No. 4 pp. 430-445, (2009). [2] Haider, Jala-ud-Din Syed_ â€Å"Library management scenario ; management problems in Pakistani libraries†. Library Administration ; Management, vol. 21, no. 4, Fall 2007. pp. 173-176, (2007). [3] Chaudry, Salma_ â€Å"The management of academic libraries: a comparative study of 5|Page

Climate change Essay Example for Free

Climate change Essay There is nothing that we as individuals can do to prevent climate change Nowadays climate change is a growing threat not only to some countries but to the whole world environment. We have to become aware of this issue and do something to avoid it from getting worse. Personally I disagree with this title because I think that in fact there are a lot of things that we as individuals can do to prevent climate change. Firstly, everything we do in our routine lives emits carbon dioxide into the atmosphere. That means that even making small changes in what we do, can have a positive impact in the prevention of climate change. So, as a first step, we should replace the use of cars by public transport which is much less polluting. Secondly, we should turn off appliances, machines and lights off when weve finished using them, it is very helpful to save energy and it costs nothing. In addition, another simple way to save energy and water is to take shorter showers. So, as you will use less hot water, the water heater will save a big amount of energy. Finally, in my opinion, we need to work together as a community to achieve success; otherwise the effort that some people could make would be ruined by the ones who keep polluting the atmosphere. So, it is important to run campaigns to make everyone know how we are endangering our planet and that there are many really simple things that we can do to protect it. In conclusion, I believe that there is a lot that we as individuals can do to prevent climate change, now we have to put it in practice.

Sunday, July 21, 2019

A Childs Place In The Big Society Social Work Essay

A Childs Place In The Big Society Social Work Essay It is a great privilege and pleasure to have been asked by Margaret Hodge and Patricia Hewitt to give the first lecture in memory of Henry Hodge. It is also a somewhat daunting task. At first sight I would not be an obvious choice to speak today, nor did I think my subject on children was obviously connected with a lecture in memory of Henry. There is however a strong connection between issues about children and his strong sense of social welfare was well demonstrated by his spending 5 years as deputy director of Child Poverty Action Group and his successful legal aid practice which included family and children cases. As a father and grandfather in his private life as well as in his distinguished public career he cared passionately about children. Margaret assures me that my decision to talk about children would have met with his approval. My theme this evening is to examine how our children fit in to the Big Society which was at the heart of the Prime Ministers speech in November 2009 and part of the strategy of the Coalition Government. I shall refer very briefly to a variety of problems children face, some of which are not as widely recognised as others. One aspect which is not always appreciated is how they are viewed by the adult public and the media and how they are treated. This has an important effect upon how they view themselves, their self esteem and how their voice is heard in our adult society. Much, if not indeed, all of what I say is well known but I feel that it is worth repeating at a moment when the phrase the Big Society is in the news and both government and the public need to have the welfare and rights of children well in the forefront of the difficult and challenging decisions which have to be made. The Big Society The Prime Minister spoke of Galvanising, catalysing, prompting, encouraging and agitating for community engagement and social renewal. It must help families, individuals, charities and communities come together to solve problems. It was an ambitious agenda to build a Big Society based around social responsibility and community action. Oliver Letwin described the relationship between government and civil society as: Government helping to sustain a society that is a rich tapestry of active citizens, families, places of worship, dedicated professions and independent associations. These are worthy ambitions in which families, schools and welfare play an important part. The Labour Government produced Green and White Papers dedicated to the theme Every Child Matters. They did some good work, including Sure Start, and it is encouraging that the Coalition Government intends to continue to support Sure Start and to target the poorest families. But, in a sense, they only scratched the surface of the multiplicity of the needs of children. No government should underestimate the size and complexity of the problems too many children face in growing up in this country and the financial cost of coping even with some of them. That financial cost, even in a period of austerity, must not blind us to the essential requirement in considering priorities to put children and what they require at the beginning, middle and end of all discussions and decisions which need to be made. What are the problems children face in growing up? Many of them are common to all children and we ourselves as children had to work our way through them. But for too many children those ordinary problems of adjusting to the adult world are compounded by and sometimes distorted by their state of health, the health of their parents, the behaviour of their parents, the environment in which they live and above all by poverty. Clearly in the time available I can only touch very briefly upon some issues and those faced by children who live within or who come to the UK. For most children their problems may not be as immediate nor as life threatening as those in some other parts of the world but they are very real and can inhibit and undermine their childhood. In a report from UNICEF Child poverty in perspective: An overview on child well-being in rich countries (2007) it stated, under the heading childrens material well being, that the evidence from across the world is that children who grow up in poverty are more vulnerable; specifically they are likely to be in poor health, to have learning and behavioural difficulties, to underachieve at school, to become pregnant at too early an age, to have lower skills and aspirations, to be low paid, unemployed and welfare dependent. Of course, these problems do not apply to all children growing up in poor families but it does not alter the fact that, on average, children who grow up in poverty are likely to be at a decided and demonstrable disadvantage. I shall now look very briefly at how those words apply to the UK. Children in poverty Even after the recession, the UK remains one of the richer countries in the world. But the reality of life for some of our children is that 29% of British children live in poverty. Over one million children live in seriously overcrowded accommodation. Over 100,000 children in the UK live in temporary accommodation. Many poor children do badly in education. Over a million children truant from school and about 9,000 are permanently excluded. Such children tend to live in the areas of highest deprivation where there is a high incidence of drugs and crime. The UK has the highest rate of teenage pregnancies in Western Europe many of whom are schoolgirls. Well over a million school children are working illegally. The government is committed to improving education and the new Secretary of State for Education has a number of innovative and exciting ideas. I was delighted that in the debate in the Lords on the Queens Speech the Minister for Schools, Lord Hill of Oareford, said that: raising standards, lifting aspirations and tackling behaviour are crucial. That will help all children but, above all, it should help those from the most disadvantaged backgrounds who have suffered most. The problems of educating children from the most deprived areas are partly having good enough schools and teachers who enthuse and inspire but also motivating the parents as well as the children to the purpose and importance of education for a childs future life. A lack of education has a devastating effect upon job prospects and a distressing large proportion of children leave school without the basic skills. If you cannot fill in an application form by hand or online you probably will not get a job. It is a huge task to motivate families to want education but it is crucial for the future of this country. One area of education which should be tackled by the Education Minister is the need for better education of children who are in youth custody. It is a crucial part of the fight against the high rate of re-offending. The London charity, Kids Company, helps to educate and support young people who stream into that excellent organisation which, at last, receives government support. I v ery much hope that such support will not be cut. To do so would be self defeating; a short term cost benefit but a long term expensive blunder. Intervention at an early stage with problem families is crucial. Some parents as well as their children need help and I am reminded of an excellent voluntary preschool initiative which was set up in a poor part of London some years ago. It concentrated on young single mothers and required them to attend with their children. One mother had almost never talked to her little girl. After 3 months attending with her child they were seen at Christmas dancing down the steps both singing Christmas carols. The place closed for lack of funds. It is important for government, in funding voluntary initiatives, to keep on giving support and not just start up costs. All too often otherwise they fold as that one did. I turn now to other groups of children who have problems, some but not all connected with poverty. Children in need of care Two children die each week from abuse or neglect within the home. Social workers are the thin line of protection of children at risk. They are criticised when they intervene and when they do not intervene in dysfunctional families. It is crucial for the well being of children at risk that the work of social workers is better understood and that social workers are given the status they deserve. It is not just a question of pay; it is also recognition of the importance of the work they do. There is no doubt that some children have to be removed permanently from their families. But it is a sad reflection on our system of care that looked after children do markedly less well at school than other children. More support for children in care is needed. Around 5,000 children under the age of 16 are used for prostitution in the UK, including those moving across borders. Children are trafficked into the UK not only for prostitution but also for forced labour and begging. Boys from Vietnam are brought into the UK to tend cannabis plants in well to do suburbs of big cities such as London: there are over 3,000 cannabis farms in England and about 300 in London. Very young children, often Romany children, are brought into the country and taught to thieve in a modern day Fagin style. Bulgarian children are brought here by gangs to work the London underground system and Bulgarian police are working with our British Transport police to deal with it. Trafficking of people is now more lucrative for the gangs than drugs. The last government signed the European Convention on trafficking and incorporated it into English law. The Metropolitan Police has been engaged in excellent work with other countries which receives some European financial suppo rt and, up to now, some government support. One problem is that the UKBorder Agency does not uniformly recognise the welfare needs of young people who are victims of trafficking and much more training and flexibility in decision making is necessary. Immigration and asylum children coming here and living here are treated very differently from citizen children although I understand that the new government is intending that such children should no longer be detained. The Family Justice Council, at the request of its Voice of the Child sub-group, has set up a discussion with the Asylum and Immigration Tribunal and they have held two meetings. They are looking at the concerns of the Childrens Commissioner about the treatment of asylum and trafficked children both here and on their return to their own homes. They agreed that an Adjudicator Guidance Note from Henry Hodge in 2004 on Unaccompanied Children would be a good starting point. I think Henry would have been very supportive of these discussions. There is another very large group of children, many of whom do not come from deprived backgrounds but who face problems which may have an inhibiting and sometimes devastating effect upon their development. The most obvious is the family in which one parent is violent to or threatening and intimidating towards the other parent. Generally it is the man but a minority are women. I know of cases where children hide in the kitchen with the TV on very loudly so as not to hear what is going on. Children do not have to be physically attacked to be victims of domestic violence. I was concerned to read that in the case of Raoul Moat the prison authorities informed the police domestic violence unit. I hope that did not mean that the warning was not taken seriously. I must however pay a tribute both to the Crown Prosecution Service and the Association of Chief Police Officers who take domestic violence very seriously. But domestic violence is widespread and children are also the victims. There are also children, also not from deprived backgrounds whose life is turned upside down by the separation of their parents. When parents part many, of course not all, do not sufficiently consider the effect upon their children or even tell their children what is going on. When I sat as a judge in children residence/custody cases, I often thought that the last people who should be making decision s about the children were the parents. Over 60% of fathers who leave do not stay in touch with their children more than occasionally, most of that 60% not at all. They do not tell their children why and the children do not even have the consolation of a bereavement process. Children, even young children, can often have a sensible view of what would be best for them. Some years ago in Michigan children of all ages whose parents had separated were asked their views about the process. The views ranged from sadness, confusion, guilt that they were responsible for the parting to anger and fru stration. All parents considering separation should see or read about the effect on their children and many parents would be astonished. Fortunately only a small minority of parents go to war over their children. But those who do make endless applications to the courts which may last for years. Almost always both parents are to blame and the children are the victims. Those children also may do less well at school and may find it difficult to make lasting relationships as adults. It is very important that there should be access to justice in all child welfare cases. I am, of course, aware of the huge burden of legal aid. The last government made substantial cuts to legal aid in family cases. The Ministry of Justice is likely to be making further substantial cuts. But the welfare of children is the paramount concern of the courts in the Children Act 1989. It must not be lost sight of by the government in its austerity measures. Children who offend England and Wales are seen as a punitive country in our approach to young offenders. We lock up more young people than any other Western country and most countries in the world. Well over 2,000 children aged between 15 and 17 are in Young Offender Institutions and some who are much younger. The four Childrens Commissioners of the UK said in a joint Report in June 2008 to the UN Committee on the Rights of the Child: There is a very punitive approach to misbehaviour by children and young people and the criminal justice system is used too readily. Compared to other European countries, England has a very low age of criminal responsibility and high numbers of children are locked up. We know from research the ways in which many children become criminals. There are many reasons and I am sure you all know them so forgive me for rehearsing some of them. I do not believe that children are born wicked although some may be born with mental illness or behavioural problems which may predispose them to serious misbehaviour. But for many children it is the environment and not inherent characteristics which are likely to set them on a course of crime. Poverty to which I have referred earlier is obvious and there is a link between poverty in childhood, poor health, low educational attainments and lack of future opportunities which encourages crime. We also know that dysfunctional families create an environment where children offend. There are children and young people who have never had a good home; never had a secure background; may or may not know who their father was; or may live in a family with drink, drugs, mental illness, serious domestic violence, abuse towards the children or serious neglect. These problems at home create situations, not surprisingly, in which children react adversely. In some families no-one loves the child or shows affection other than in an abusive situation. He may be and probably with such a background will be disruptive at school, permanently excluded and offered little or no education at home. Children truant for a variety of reasons and truanting leads to crime. Increasing numbers of young people are on drugs and have to find the money to pay for them. He, and increasingly she, will be roaming the streets and joining gangs. The gang becomes the family, the security and, while they are feral towards the community, they support each other. Because no-one has ever cared about them, they care about no-one outside the gang. Why should they? Many such young people do not understand the concepts of good behaviour, honesty or kindness that we expect from our children and grandchildren. We are shocked, I certainly am, by the appalling brutality of some of the attacks by teenagers, often on other teenagers, but I believe many of these young people would not understand why we were shocked. They live in an entirely different world from us. One can see why many of the public react adversely to children who offend and especially teenagers. Yet a Chief Constable recently went on record saying that the police alone could not deal with the feral gangs of you ng people and society had to do something about it. The Labour Government did some good work with Youth Offender Schemes (YOTS) and other initiatives to divert children from crime as well as dealing constructively with those who had already offended but much more needs to be done. It is often pointed out that to keep a child or young person in custody costs substantially more than sending a child to Eton. So it is very encouraging to hear that the Lord Chancellor is looking at reducing the prison population. He should start with the children and young people in youth custody. Of course some children have to be locked up for the safety of society and often of themselves but we surely should not be at the top of the European countries in our figures of youth custody. As a result of our signing the UN Convention on the Rights of the Child 1989 (although not incorporated into English law) the UNCRC Committee reported in October 2008 on the UK and recommended: that the State party (the UK) take all appropriate measures to ensure that the principle of the best interests of the child, in accordance with Art 3 of the Convention, is adequately integrated in all legislation and policies which have an impact on children, including the area of criminal justice and immigration and recommends that the UK fully implement international standards of juvenile justice. I hope that this government will takes those comments to heart so that the next UNCRC Report will be more encouraging than the previous ones. The Prime Minister sees the Big Society based on social responsibility and community action and I was interested to read about a proposal for a National Citizens Service for 16 year olds. I strongly support the encouragement of local initiatives and have already referred to Kids Company. Other examples are a police scheme in Sheffield to divert 6 year olds from being couriers for local gangs and a drop in centre in Tiverton in North Devon which concentrates on advising and counselling young people between 11 and 19. The Tiverton project is entirely funded by local donations. If, however, there are to be other good local projects round the country, there may need to be some financial support which would be very cost effective in diverting children and young people from crime, prostitution and drugs and protecting the community. Restorative justice is another area which is being successfully explored. I know that we live in a time of financial stringency and austerity. I do not for a moment suggest that the government can immediately improve the lot of the children whose problems I have set out but, in implementing financial cuts and allocating scarce resources, our children must be at the forefront of all decisions which affect them. Children in the media I turn finally to an entirely different subject but one about which I feel strongly, the way in which the media portrays children. I refer again to the Report of the Four Children Commissioners in June 2008 who referred to the negative image of children and said: In the UK there is a widely held fear of young people which has been partly fuelled by the consistently negative portrayal of young people in the media. Seventy one percent of media stories about young people are negative and a third of articles about young people are about crime. Young people feel the media represent them as anti-social, a group to be feared, selfish criminal and uncaring. They believe that the media stereotypes the majority of young people based on the bad behaviour of a minority. The incessant portrayal of children as thugs and yobs not only reinforces the fears of the public but also influences policy and legislation. Examples of the press portraying in vivid language the wickedness of children and young people were starkly illustrated in the cases of Mary Bell and Thompson and Venables. In both cases the tone of the press and the tone of those who responded to the press was that such children were the embodiment of evil and should never be released from imprisonment for life. The approach of this country is vastly different from parts of Scandinavia, for example Norway where such children would more easily be reintegrated into the community. I recognise that such a move might be impossible here in the UK and the headlines in all types of newspapers would be soft on youth crime. In my view all parts of the media, but principally the newspapers, should reflect upon the views of children expressed by the Commissioners and take them to heart. This is one among many other issues where the voice of the child should be heard. Article 12 of the UNCRC articulates that right. Conclusion Finally I return to the 2007 UNICEF Report which said in its foreword: The true measure of a nations standing is how well it attends to its children their health and safety, their material security, their education and socialisation and their sense of being loved, valued and included in the families and societies into which they were born. That foreword seems to me to encompass what we in this country should seek to achieve for our children. They are our future and there is little purpose in striving to improve society unless we are aware that what we do has to be for them or there is no purpose in our lives. Children must therefore be at the core and in the heart of the Big Society. This article is based on the first Sir Henry Hodge memorial lecture given on 19 July 2010 at the Law Society, London.

Saturday, July 20, 2019

The Characters Metamorphoses In Shakespeare’s Tempest-Universe Essays

The Characters' Metamorphoses In Shakespeare’s Tempest-Universe In the play The Tempest, Shakespeare provides a unique and alternate universe for his characters to function in on the magical island. In this universe there are both native characters: Prospero, Miranda, Ariel, and Caliban, who have lived on the island previously, and external world characters, namely: Alonso, Ferdinand, Antonio, Sebastian, Stephano, Trinculo, and Gonzalo, who have been forced upon the island. While the different characters' histories cross paths in the past, the clear and present division between the two groups' immediate situation represents the division in their differing kind of spiritual journey. That is, while the natives seek rejuvenation from isolation outward, the shipwrecked characters seek rejuvenation from the outside world inward, on an island of solitude. As David Bevington notes in the introduction to the Bantam edition of the text: Shakespeare creates in The Tempest an idealized world of imagination, a place of magical rejuvenation like the forests of A Midsummer Night's Dream and As You Like It. Yet the journey is no escape from reality, for the island shows men what they are and what they ought to be. Even its location juxtaposes "real" world with idealized landscape: like Plato's New Atlantis or Thomas More's Utopia, Shakespeare's island is to be found both somewhere and nowhere. (xvii) In this Tempest-universe Prospero rules as a kind of artist-king, creator, and magician. Invested with these qualities he represents the God-figure of the universe, effecting change in others, while consistently demonstrating God-like qualities in himself: the ability to perform miracles, grace, and forgiveness. Ul... ...and Dreamworks, 2000. -Eliot, T.S. The Complete Poems and Plays. New York: Harcourt Brace & Company, 1980. -Howse, Ernest Marshall. Spiritual Values in Shakespeare. New York: Abingdon Press, 1955. -Hunter, Robert Grams. Shakespeare and the Comedy of Forgiveness. New York: Columiba University Press, 1966. -Knight, G. Wilson. Myth and Miracle: An Essay on the Mystic Symbolism of Shakepeare. London: Ed. J. Burrow & Co., LTD., 1929. -Shakespeare, William. The Norton Shakespeare: As You Like It. New York: W.W. Norton & Company, 1997. -Shakespeare, William. The Norton Shakespeare: Hamlet. New York: W.W. Norton & Company, 1997. -Shakespeare, William. The Norton Shakespeare: Macbeth. New York: W.W. Norton & Company, 1997. -West, Robert H. Ceremonial Magic in The Tempest. Knoxville: The University of Tennessee Press, 1964.

Friday, July 19, 2019

Standardized Testing and No Child Left Behind :: Standardized Testing Essays

Policy Identification and Explanation Every year, students are required to participate in standardized testing. Why would each student be forced to take such tests every year? This is because of the No Child Left Behind Act of 2001(NCLB). In the NCLB Act of 2001 Public Law 107-110 115 Stat. 1445-6, it states that, â€Å"each state plan shall demonstrate that the state has adopted challenging academic content standards and challenging student academic achievement standards that will be used by the state, its local educational agencies, and its schools to carry of this part† (The NCLB LAW). The NCLB Act of 2001 Public Law 107-110 115 Stat. 1445-6 is based on the development of state content and academic achievement standards which are measured by state assessments and compared to the â€Å"adequate yearly progress† expectations. Each state is allowed to develop their own standards. History/Background Standardized tests date back as far as 2200BC, when the Chinese government administered written exams to candidates interested in being in the Civil Services (Young, 2005). The exams were mostly memorization of established wisdom. By 1803, exams were widespread throughout Europe as a way to get into a respected college. Standardized tests didn’t appear in the United States until the mid 19th century. Written exams were introduced in Boston in 1845 for government funded schools and in 1851, Harvard started the first entrance exams. From 1900-1915, psychology was a big influence on the tests that were administered. During this time, Lewis Terman helped expand Alfred Binet’s ideas about an intelligence test. This later, in 1916 became known as the IQ test. In 1926, colleges began using the SAT, a multiple-choice exam. This was a great advancement in the form of standardized tests. The SAT made grading easier and the testing more consistent. The SAT replaced any written test for college entry. For the next 19 years, the number of IQ tests increased substantially (Young, 2005). During these 19 years, different tests are created from the inkblot tests to the scholastic multiple choice test. At the start of the 1960’s, a book was published called, The Tyranny of Testing (Young, 2005). This book started the criticism due to the issue of standardized testing. The strongest criticism was standardized testing wasn’t helping students to achieve and reach their full potential. This statement was backed by the Russians launching of Sputnik in 1957. American’s began to wonder why the Russians had beaten us into space.

Free Essay on Conrads Heart of Darkness - Human or Humane? :: Heart Darkness essays

Heart of Darkness: Human or Humane?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Upon reading Heart of Darkness we are immediately struck with the issue of the â€Å"nature of man†, and what it means to be human or humane. To be human means to have a mind, to be living, and function as a primate. To be humane on the other hand means to be tender, compassionate, affectionate, kindhearted, and empathetic. It is often assumed that to be human means to be humane, but as Marlow learned on his excursion through the dark jungle of the Congo, one has nothing to do with the other. Marlow’s first taste of man’s true self as he saw it, began when he saw the six man chain gang, as was referred to in the book, six black men chained together obviously being treated as inferiors, almost as slaves. â€Å"I could see every rib, the joints of their limbs were like knots in a rope;each had an iron collar on his neck, and all were connected together with a chain whose bights swung between them, rhythmically clinking.† (Conrad, pg. 81) Upon seeing this atrocious sight of men being treated as savages, Marlow compares the white men who are leading these chained up men, to devils, by remarking that he had seen devils, but never devils who drove other men like cattle. Men who were no different then themselves, except in the color of their skin. As Marlow continues down the Congo, he begins to reflect upon the river, as the river of truth and reality, because as he transcends down it, his ability to find the truth in any situation grows. With every turn, he learns that mans inhumanity to his own kind is man’s greatest sin. On page 106 Conrad talks about how Marlow felt when he was proceeding towards Kurtz’s station, and he explains that he{Marlow} can feel the past, among the overwhelming realities brought upon by the river, the trees, and the silence. â€Å"There were moments when ones past came back to one, as it will sometimes when you have not a moment to spare to yourself;but it came in the shape of an unrestful and noisy dream,remembered with wonder amongst the overwhelming realities of the strange world of plants,and water, and silence....When you have to attend to things of that sort, to the mere incidents of the surface, the reality- the reality, I tell you-fades.

Thursday, July 18, 2019

Community Insight Essay

Last December 20-21, 2013 we conducted a community immersion in Barangay 8a Upper Madapo hills Davao City. At first, I was very iffy about attending immersion. I didn’t see the entire point of attending something that didn’t seem to mean much to me, But as the days wore on during my immersion, I came to realize how blessed I was in life, how blessed I was to have grown up in such a safe and warm environment. With a loving family, and enough money to support my daily needs and education. During my immersion, I got to meet children who were only a few years younger than me, but who have endured much more in life than I ever have. They didn’t have the same resources that I have had to live a good lifestyle. The kids were very nice and friendly and cooperated with us when it came to the activities that we had prepared. We laid out activities for us and the children that were meant to be fun and social-oriented. At the end of those 2 days, I got to learn a lot about those children and the environment that they had been thrust into. At the end of it all, I am glad that I chose to attend the immersion. Though different from the other immersion sessions of other students I got to learn a lot about the community I was involved in. I can say that All our hard work and labor during the immersion had produced wonderful fruits and were just so happy that we made lot of children smile. Our experienced is Tiring yet FUN! This really was a worthwhile learning experience. A community, by definition, cannot be exclusive. In a community, everyone is tied by common bonds and chooses to look out for each other, not because it is convenient, but because it is right. A community is made of individuals, who are all equal in their humanity. Service has changed me by bringing me into contact with people who I would have not met otherwise and by amplifying my capacity to understand and empathize with others. I realized that Community Service is important for many reasons.I realized that It is A unique opportunity to use what was taught in class in a real-world setting, to Experience an increased cultural awareness and an appreciation for diversity. It is A great chance for us to network and build relationships. And it provides us with opportunities to use newly acquired skills and knowledge in real-life situations in the communities. My experience during the community immersion teaches a lot on me. I learned to become independent and face the responsibility being task on me. I learned to socialized with different people whatever there status in the society. And most important I learned how to respect life and thankful for what I have right now. The community immersion open my eyes to many things and reality and I will cherich this experience for it teaches me to become a better person. The community immersion that we conducted has taught me the value of learning not only from professors, but also from fellow classmates, partners in the community, and individuals, regardless of their age or educational background. It has also taught me to be an active member of our society. I realized that in doing community immersion, a person will find themselves and be exposed to the lifestyles of other people, which also tends to make them more aware of the needs of the less fortunate. the Moment when I joined the advanced immersion and went to Upper Madapo hill I consider it an integral aspect of my life. Taking part in community immersion on the community fosters a unique sense of charity and goodness. A feeling that not only benefits those in need, but also advances the self-worth and morality of an individual. My love for the environment also motivated when I joined the immersion. The rivers, fields, trees, animals – they can’t speak up when they need help. In our world, they often become damaged until someone notices. Community service to me, also means giving the earth a voice. Community service is not about logging hours proving that you are active or have paid your debt to society. It is about forming connections, lending yourself to something that is bigger than you, stepping outside of your comfort zone to understand the connection between self interest and common interest. In just a short time in our community immersion leaves us both feeling blessed. Doing Community service leaves me with a happiness that I haven’t been able to find anywhere else in my life. The knowledge that I have helped others brings me peace and satisfaction. It supplies me with a different perspective on life, one that I constantly need to be reminded of. It has opened my naive up to the fact that life is delicate and precious. There are so many aspects and complications to the world that my so-called problems are a tiny speck compared to the issues that community service has allowed me to understand. Community service is a way for me to grow and learn. My experiences have changed my life, and knowing that I have helped others is a wonderful gift. Community service shows us that the world is not the cold and inhumane place that many people consider it to be. Still community service goes beyond dedicating your time to help someone else, it’s dedicating your mind to others. It is seeing or hearing something that is upsetting and actually wanting to make a change. Many people see what is wrong in the world and try to change it with more money, or new programs, however that is not what the world needs. The world needs human compassion; it is the engine that keeps us going. More than money we need kindness, and nothing shows the true concern for those around more than dedicating your time to help them. I believe that the beauty of community service lies in its ability to connect us all closer together. My most memorable community service experience has been in Upper Madapo Hills. It is a useful, enjoyable, and powerful learning experience.

Wednesday, July 17, 2019

Rural Marketing in India

RURAL MARKETING IN INDIA In a foodstuff where life has rotate around deep rooted familiarity values, joint families, and social customs and taboos (women, for example, ar not allowed to wear tro expenditurers), marketers realize that the traditional r let unitys of market entry and scratch mental synthesis employed in urban India be often not feasible. As Adi Godrej, chairwoman of the Godrej Group, says, The dispute for dirts is to understand the psyche of the plain consumer, realize better distri plainlyion, and appreciate the heterogeneity. In recent condemnations, inelegant India has witnessed a wave of change. Dinesh Malhotra, general bus of Linterland ( plain arm of Lintas), points out, With media exposure and increasing literacy levels, hoi polloi in sylvan India argon immediately demanding a better lifestyle. The enlightened inelegant yuppie (males in the 15-34 age group) is moving out to work in nearby towns and cities, and direct money home to his famil y. This has created an indirect development in disposable incomes and a freshet in demand for consumer goods.The rural spring chicken are slowly evolving as assessment leaders in influencing soil and harvest-feast decisions in a market that was swayed by village elders for centuries. When create a brand in rural India, playscript-of-mouth is a huge motivator. Focused brand-building initiatives corresponding confederacy at community tied(p)ts such as melas (village fairs), haats (markets), street theater, new wave campaigns, and puppet shows obtain positive word-of-mouth and influence buying decisions Cholayil Ltd. , a purveyor of the herbal soap Medi rumple, campaigned in mobile vans to promote its brand. We run a van campaign which visits the interior villages where in that respect are no distributors. We halt the van at specific points where village family line congregate and watch videos shown on these vans and re cede out harvest-time samples. However, contrar y to avers of Medimixs success, Malhotra believes that van campaigns can be actually expensive. Alternatively, promoting ones brand in long congregation points like village markets and fairs has a far wider reach, and is more cost effective. indicate media promotions defecate helped build knowledge of product categories and change long-entrenched living habits.Colgate- pal upmolive, a star(p) oral hygiene product manufacturer, entered the rural market at a time when Neem twigs (the Neem tree has herbal properties) and non-dentifrice products like ash, charcoal, or salt were the average for brushing teeth (in fact in some rural pockets, this tradition windlessness continues). In 2001, Colgate-Palmolive launched Operation Jagruti to educate villagers more or less oral hygiene and its benefits vis-a-vis traditional products like Neem. Through product trials and desolate samples, the high society was able to generate consciousness in this new market.On a similar note, CK Ra nganathan, managing director of Cavin Kare, notes, When we entered the rural areas in sulphur India, masses used to launder their hair with soap. When we launched the Chik brand of shampoo we educated the people on how to use it through live touch and feel demonstrations and as well distributed free sachets at fairs. This strategy worked wonders in the rural areas of Tamil Nadu and Andhra Pradeshtwo valuable states in India. Colgate and Cavin Kare have shown that communication is differentiate when it comes to building brands in rural markets. As R.V. Rajan, managing director of the Anugrah Advertising Agency, adds, To communicate effectively, it is alpha to understand the fears, aspirations, and hopes of the rural consumer. Not to adduce the traditions and stereotypes that have governed their lives for centuries. While communicating the brand capacity, marketers must realize that language plays a prime case. Though a plumping part of urban India is well informal in s ide of meat (thanks to the British and newfangled television), in rural India, heritage plays a powerful role and regional languages are predominant.There are 15 regional languages, and 1600 dialects in India, and as one moves into the countryside, English is replaced with regional tongues. V. S. Sitaram, Dabur India executive director, explains, Often people treat India as one cock-a-hoop market, but the reality is that India is more like the European Uniona mix of different cultures, habits and languages. Dabur is as well considering the use of sulfur Indian celebrities to propagate the brand message in South India. Marketing companies not only need to customize their communication, but in some cases they must also change their product names to defend regional differences.Take toothpaste, for example Daburs Lal Dant Manjan (red toothpowder in Hindi) was rechristened as Dabur Sivappu Pal Podi (red toothpowder in Tamil, the local language) for the South Indian market. Affordab ility of the product is also a critical success factor when building brands. A spokesperson from Tata Group, which retails the Sonata brand of watches to rural India, says, rural folks think of a purchase in terms of how it serves their needs and how well its suits the family, or else than the individual. Products must be low-priced and immensely practical. Furthermore, since the rural consumer often survives on casual wages, he engages in daily purchases. some(prenominal) companies like Cavin Kare, Godrej, and Dabur adopt the single use sachet strategy, which has worked in their favor. As Byas Anand, Senior Manager, somatic Communications, Dabur India, claims, We introduced one-rupee sachets (2. 5 cents) for Dabur Vatika shampoo which resulted in multiply of volumes in the rural market. Though determine is important, rural consumers favor quality as well.For rural consumers, a purchase is a bigger investment than it is for the urban, veteran consumer. Hence, a particular br and depart be rewarded only if it earns the rural consumers religious belief through consistent product quality. As R. V. Rajan says, the rural consumer is conscious of value for money, and it top executive be difficult to convert him to a new brand. However, once converted he is fiercely loyal to the brand. This issue exit be a challenging one for corporations when they strategize their brand entry and decide how to agreement pricing with brand quality.The challenge doesnt end with just building brand awareness. While television and direct market activities help rural consumers learn some different brands, ensuring product availability is even more critical. Marketers in rural India claim that setting up a depict chain that reaches the remotest rural areas is extremely lowering given the infrastructure in the country. agree to Harish Manwani, chairman of Hindustan Unilever Limited (HUL), The rural market centers are scattered over oversize areas and their connectivity t o the urban centers is poor. To overcome the distribution challenge and increase penetration in rural hinterlands, HUL launched a unique operation called puke Shakti in 2001 (Shakti is a Hindi word which means strength). The project targeted rural women from existing self-help groups to work as direct-to-home distributors for HUL products, and helped the company break into a market they were foreign with. Malhotra (Linterland) believes that, While Project Shakti might have worked for HUL, it is not an established channel. Reasons like relatively high capital investment, gender roles, and taboos could present an upper limit to those sales numbers. fit to Malhotra, a hub and spoke model of distribution is the future. As he explains, We successfully adopted the hub and spoke model for Dabur India and it has worked very well. Here, birdfeeder towns, primarily on the highways serve as hubs, where companies can rent a warehouse and stock their products. Spokes are comprised of cycl ist salesmen who thus distribute products to small retail outlets in nearby rural pockets. In short, customized and affordable products, effective distribution, and focused marketing initiatives are essential factors in building credibleness for a brand in rural India. Brand awareness and trust will play a key role in combating the blitz of local impersonator brands that are formidable competition. If marketers tailor submit their brand building initiatives according to the kinetics of the rural market, it may no long-run come as a surprise to see the rural Indian consumer school term before a Samsung television, enjoying a old bag of Frito-Lay potato chips, and drinking a bottle of Coke.