Essay --

1. CHAPTER 1 INTRODUCTION 1.1. BACKGROUND OF THE STUDY Nowadays, cloud computing system is widely known in business environment. As stated by Potey, Dhote and Sharma (2013) cloud computing already known by people as it is not a new technology but it is consider new in a delivery model for information and services that are normally use existing technology. It connects the communication between client and server side’s services or application by using an internet infrastructure. Cloud service providers (CSP’s) offer cloud platforms for their customers to use and create their web services, much like internet service providers offer costumers high speed broadband to access the internet. Cloud computing is another way to store business information as well as protecting that information. The method of accessing cloud computing is by using internet connection. Stephen Turner said legacy system in all cases is not displacing by the cloud. As a traditional client or server computing, enterprise computing and mainframes are expensive to be maintain and also some information system professionals with some big organizations have make a decision that the change may not be worthwhile the adoption coast and risk to convert to the new model. He thinks business that is small and mid-sized already need to make the upgrades as the cloud computing is a good option to be considered at that stage especially because of the pricing and scalability. It can make them move some or all of their data storage computing that need out of their facilities, make upgrade and allude large upfront expenditures. 1.2 STATEMENT OF THE PROBLEM Cloud computing have been used in the growing storage and data processing needs, but it has also improve in a number o... ... shut down. The available data is not correctly sent to the customer at all times of need. There could be chances of duplication of data in a multiple site when recovering the data. The restoration must be done quickly and complete to avoid any further risks. Conceptual Framework A conceptual framework on the factors of security risks on cloud computing that affect the level of awareness among middle management personnel on selected companies around Klang Valley is shown. The independent variables of the study are factor of security risks. The factors are access, availability, network load, integrity, data security, data location and data segregation. Figure 2.1 Conceptual Framework on the factors of security risks on cloud computing that affect the level of awareness among middle management personnel on selected companies around Klang Valley.

Assignment Front Sheet Essay

Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of a targeted group of prospective customers, before going on to develop a marketing mix for a new product or service. Learning Outcomes: On completion of this unit you should: 1. Know the role of marketing in organisations 2. Be able to use marketing research and marketing planning 3. Understand how and why customer groups are targeted 4. Be able to develop a coherent marketing mix. 5.  Criteria reference Assignment brief Qualification BTEC L3 Extended Diploma In Business Unit number and title Unit 3: Introduction to Marketing Start date 24th March 2014 Deadline 22/04/14 Assessor name KAREN MASON Assignment title ‘A’ LISTED MARKETERS. Part 1 The purpose of this assignment is to: Work individually to complete the following tasks. Assignment Brief/Scenario You have just started working for a large marketing and design agency based in Teesside that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. The agency has a varied portfolio of ‘A’ Listed clients and you have been given the task of consulting for two new clients, one business that operates in the private sector and one in the public or voluntary sector. Choose your two businesses remembering that: One must be from the private sector, for example, Marks & Spencer One must be from the public or voluntary sector, for example, Oxfam. Task 1 Describe how marketing techniques are used to market products in two organisations. You task is to produce a presentation for your senior management team (SMT) to introduce your new clients. Your presentation must include the following: Part A a) Two different definitions of marketing (don’t forget to reference your source!) b) Identify the broad aims and objectives of organisations of the private, public and voluntary sectors c) Identify the aims specifically for each of your selected businesses d) e) Part B f) For each business, you will need to research and describe the marketing techniques it has used in order to market one product/service. These techniques might include: Growth strategies Survival strategies Branding Relationship marketing. Following unit content guidance sheet & week 1 PowerPoint; in support of this task (P1) Describe the limitations and constraints of marketing Your task is to create a factsheet that describes the limitations and constraints under which marketers operate; this should include legal requirements and the use of voluntary codes and constraints. Task 2: Select one of the businesses you researched for criterion P1, describe the limitations and constraints of marketing for the organisation. Include the following in your description: legal constraints, for example Sale of Goods Act 1979, The Consumer Protection from Unfair Trading Regulations 2008, Consumer Credit Acts 1974 & 2006, Consumer Protection (Distance Selling)  Regulations, Date Protection Act 1998 Voluntary constraints, for example Code of Advertising Practice and Advertising Standards Authority. pressure groups and consumerism, for example CBI Acceptable language. Guidance note: you should give real life examples of each limitation and constraints identified and include suitable text and images into your factsheet. Following unit content guidance sheet & week 2 PowerPoint; in support of this task (P2) Task 3 Compare marketing techniques used in marketing products in two organisations M1 To complement the presentation you developed for criterion P1, you now need to produce a report where you will demonstrate higher-level skills through comparing or finding the similarities and differences between the marketing techniques used by the two organisations. Guidance note: your report should include an introduction and be separated into sub-sections including growth strategies, survival strategies, branding and relationship marketing. Follow tutor support; stretch & challenge activities to work towards this criteria (M1) Evaluate the effectiveness of the use of techniques in marketing products in one organisation. D1 This task is an extension to the report you have produced for criterion M1. You now need to select one of your two businesses and fully explain how effective you think it has been with the techniques used in marketing its  products? You should fully justify your answer and make suitable recommendations for improvement. Guidance note: you should back up your points with suitable, real life examples relating to that particular business. Evaluation requires more than stating an opinion and should demonstrate higher-level skills such as researching and interpreting data and using logical judgements about the validity and reliability of the data used to evaluate the effectiveness of the marketing techniques Follow tutor support; stretch & challenge activities to work towards this criteria (D1) Sources of information Indicative Reading  Bevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C – BTEC Level 3 National Business Student Book 1 (Pearson, 2009) ISBN 9781846906343. Tutor support Stretch & Challenge guidance sheets.

Definition and Examples of Derivation in English

In morphology, derivation is the process of creating a new word out of an old word, usually by adding a prefix or a suffix. The word comes from the Latin, to draw off, and its adjectival form is derivational. Linguist Geert Booij, in The Grammar of Words, notes that one criterion for distinguishing derivation and ​inflection is that derivation may feed inflection, but not vice versa. Derivation applies to the stem-forms of words, without their inflectional endings, and creates new, more complex stems to which inflectional rules can be applied. The derivational change that takes place without the addition of a bound morpheme (such as the use of the noun impact as a verb) is called zero derivation or conversion. Examples and Observations Derivational morphology studies the principles governing the construction of new words, without reference to the specific grammatical role a word might play in a sentence. In the formation of drinkable from drink, or disinfect from infect, for example, we see the formation of new words, each with its own grammatical properties. – David Crystal, How Language Works. Overlook Press, 2005 Derivation vs. Inflection Morphology may be divided into derivation—rules that form a new word out of old words, like duckfeathers and unkissable—and inflection—rules that modify a word to fit its role in a sentence, what language teachers call conjugation and declension. – Steven Pinker, Words and Rules: The Ingredients of Language. Basic Books, 1999 The distinction between inflectional morphology and derivational morphology is an ancient one. Fundamentally, it is a matter of the means used to create new lexemes (derivational affixes among other processes) and those used to mark the role of the lexeme in a particular sentence (accidence, inflectional morphology)... It seems that although we probably can maintain a distinction between inflectional and derivational morphology relatively well in English—albeit with certain problematical cases which do not invalidate the fundamental notion—the distinction is not helpful to us in understanding any other aspects of the morphology of English. The classification might be useful in terms of typology, but does not throw much light on the behavior of English morphological processes. – Laurie Bauer, Rochelle Lieber, and Ingo Plag, The Oxford Reference Guide to English Morphology. Oxford University Press, 2013 Derivation, Compounding, and Productivity Word-formation is traditionally divided into two kinds: derivation and compounding. Whereas in compounding the constituents of a word are themselves lexemes, this is not the case in derivation. For instance, -ity is not a lexeme, and hence taxability is a case of derivation. The word income tax, on the other hand, is a compound since both income and tax are lexemes. Changing the word class of a word, as happened in the creation of the verb to tax from the noun tax, is called conversion, and may be subsumed under derivation... Morphological patterns that can be systematically extended are called productive. The derivation of nouns ending in -er from verbs is productive in English, but the derivation of nouns in -th from adjectives is not: it is hard to expand the set of words of this type such as depth, health, length, strength, and wealth. Marchand (1969: 349) has observed some occasional coinings like coolth (after warmth)  but notes that such word coinings are often jocular, and hence do not represent a productive pattern. If we want to coin a new English noun on the basis of an adjective, we have to use -ness or -ity instead. – Geert Booij, The Grammar of Words: An Introduction to Linguistic Morphology. Oxford University Press, 2005 Changes to Meaning and Word Class: Prefixes and Suffixes Derivational prefixes do not normally alter the word class of the base word; that is, a prefix is added to a noun to form a new noun with a different meaning: Derivational suffixes, on the other hand, usually change both the meaning and the word class; that is, a suffix is often added to a verb or adjective to form a new noun with a different meaning: patient: outpatientgroup: subgrouptrial: retrialadjective - dark: darknessverb - agree: agreementnoun - friend: friendship – Douglas Biber, Susan Conrad, and Geoffrey Leech,  Longman Student Grammar of Spoken and Written English. Longman, 2002